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A continuous Homeomorphism of a Group into the Nonzero Complex Numbers. A
multiplicative character 
 gives a Representation on the 1-D Space 
 of Complex
Numbers, where the Representation action by 
 is multiplication by 
.  A
multiplicative character is Unitary if it has Absolute Value 1
everywhere.
References
Knapp, A. W.  ``Group Representations and Harmonic Analysis, Part II.''  Not. Amer. Math. Soc. 43, 537-549, 1996.